Ottawa SEO Services
Even the best site will not help you if people cannot find it. That’s where local SEO services become important. This is why we provide advanced search engine optimization and consulting along with our Ottawa Web Design Services. Whether you are starting a new website and want to get going quickly or you need to improve an existing site, we can assist you.
Webney has been helping small to medium sized companies rank higher in search engines for their favorite keywords for a decade!
Local SEO Content
Webney will offer well-written content that is also suited for local readers. When your writing is made for people in the city you’re targeting, they feel more comfortable deciding to use your local Ottawa SEO services. Webney employs local talent for your copywriting needs. We often hire directly from the University of Ottawa when creating your website.
There’s nothing more frustrating than a copywriter who comes from another city and knows nothing about your climate or culture. A good example is when clients choose a company from a developing country because the prices are lower. This usually results in content that Google’s bots will overlook. This means your readers or website visitors can’t understand anything. Plus, your website might not rank high in organic search or do well with Google ads.
Search Engine Changes
Website improvement is important for businesses for several reasons. There was no web design improvement before the mid-1990s, when the internet first became available. At that time, there were only a few websites, and companies did not feel the need to attract customers’ attention. Visibility was not a big deal. Also, search engines had fewer rules about what they wanted from websites.
Objections have become very important for businesses today. More than 90% of customer experiences start online. So, it is crucial for companies to be visible to people. However, just having a website is only a small part of the picture. Your website needs to be designed well to appear in search results. This is where website design and improvement become very important.
Organic Search
Natural list items are those made from the content on your site and other online places. They come from using the right keywords in your text. They also include providing helpful information for what users are looking for, having strong meta descriptions for your pages, and many other things under the SEO category.
When search engines notice many good elements on your site, they think your site is useful and important to users. As a result, they will include it on the search results pages, or SERPs, that they provide for users.
For some unknown reason, more than 75% of internet users choose organic search results over paid ads. Any business can pay to have their ads show up in people’s searches. However, the results that appear because of their relevance are the ones that buyers want to see.
An SEO Example
When someone types a question into a search engine, it makes a list of results based on what the user wants. For example, when you type “plumber near me” into Google, the search tool checks the web for sites about plumbing that match your location. It uses many detailed steps to do this. Then, it gives you a list of places that say they offer plumbing services in your area or close to it.
At the top of the list, there is a small group of ads from companies that paid to be there. Below these ads, you will see some websites that showed up because of natural search results. Many buyers like these websites more. So, you might miss the paid ads and pay more attention to the free results.
Some of those sites might not really matter in the end, but their SEO made it seem like they did. They could just be selling plumbing tools or parts or even offering classes for people who want to earn their plumbing certificates.
Others are important to your search, and their website design showed this. They are real plumbing companies that help homeowners and businesses in your area. After that, you will check those websites to see which one to hire for your plumbing problems.
You will probably choose a company with a website that loads quickly. The site should also give detailed information about plumbing problems. It should have a clear link to its contact page that takes you right to the right place without freezing or showing an error message.
Client Access
Most of our clients do not take part in designing or developing their websites at all. This doesn’t mean we don’t allow it, though. Once we have finished building the website and saved a backup for safety, we are happy to give you admin rights. We can teach you how to use your new website. If you feel confident, Webney encourages you to learn the basics. Then, you can change the images and other simple settings on your website.
Webney’s SEOs will help you learn where and how to change your website’s SEO settings. After we show you the right way to set up metadata and structured data, you can start making these changes on your own. It’s fine if you want to swap out images or update a photo gallery. We will teach you the basics of website design and SEO. We will even show you how to make your website better for Google Ads to get the best quality scores.
Technical SEO
No matter if you use WordPress or another platform to create content, many things happen behind the scenes. Our technical SEO experts will ensure everything is working correctly. This way, you can improve your rank in both local and general searches. Based on how your site is doing, this may involve improving metadata, speeding up loading times, adding alt tags, and other tasks.
Technical SEO includes all the main parts that help your site run well and improve how people and search engines can find it. Visitors will not directly notice your technical SEO, but they will see the results. Without good technical SEO, search engines may not even show your site in their search results for users.
On-Page SEO
On-page SEO is mainly about what you write on web pages and blog posts, along with the metadata behind them. A lot of copywriting goes into on-page SEO. Actions like linking to other pages and making the website look good to keep visitors interested are also key. Many websites perform well because they have tons of useful content that ranks high on Google Search and a smart internal linking plan. It’s important that your permalinks make sense and that you use the right number of keywords on each page. At Webney, we can help you build a great website with strong on-page optimization techniques. We promise that your site will rank much higher in all search engines, including Google and Bing.
Off-Page SEO
Off-page SEO is about things related to your site that are not actually on it. This includes blog posts you have shared on other sites, especially when there is a link back to your site. Google is smart and can see if you or your business made that off-page content. It is always good to have those backlinks pointing to your website.
Backlinks are very important for your off-page SEO work, but there is more to consider. At Webney, we think it is necessary to have a full Google Places Knowledge Panel set up. Sharing infographics and videos on YouTube or other sites can help too. We always try to get noticed for our work off-page and earn a backlink to your website for recognition. There are many ways in off-page SEO to improve your online reputation and brand.
Google Places Optimization
The way your Google My Business performs is very important for local SEO campaigns. We can help you make your Google Places listing better.
Mobile Optimization
The number of local searches, like “near me,” is going up. More people are using their smartphones to choose which restaurants to eat at, which stores to shop at, and which brands to trust. This trend will likely keep growing. By making sure your website works well on mobile devices, you can take advantage of this growth.
SEO Consulting
Some people like to take charge with their website updates and upkeep more than others. If you enjoy handling many things yourself, we are here to help. We can do a complete check-up on your site. Then, we can team up with you to create plans that will help you fix any issues and boost your search engine rankings in the future.
Optimized Website
If this is the first time you have hired someone to make a professional website, you might be curious if the effort put into search engine optimization is worth it. If you want the site to do well and increase profits for your business, then it is. While it is true that SEO takes time to show results, the advantages make it a good investment for optimizing every part of the site.
Avg. Session Duration
If you use Google Analytics for your SEO to look at your data, you probably know about Average Session Duration. This is just what it sounds like. Google’s bots check how long a person stays on your webpage and website.
The better we design and build your website, the longer people will stay. The more interested they are in what you have to offer, the better. This is something very important to remember because all search engines consider this. It is clear that if everyone who visits your website finds useful information and stays, Google Search will rank you higher for the keywords that earn you the most money.
Metadata
Our SEO team adds the right metadata to every webpage and image. This helps Google read your website’s information before the design shows up. For websites that are a bit bigger, we also use structured data. All this information works quietly in the background. It is important for getting good SEO for your business site.
Webney SEO
Online marketing, like SEO, is a strong and reliable way to improve how your website appears in search engine results. It helps attract visitors and turn them into customers. As your SEO approach shows how important you are to search engines and visitors, it will help keep you at the top of what shoppers see. This ongoing process offers several benefits for your business.
Organic search results, driven by SEO, get many more clicks than paid ads. In fact, they get several times more. Moreover, 90 percent of marketers say that SEO has helped them get more business. However, to get the most out of SEO, you need an expert’s help.
Webney is your local SEO in Ottawa. Our team offers a wide range of web design and services. We help you get the most from your online marketing strategy. You can count on us to put your business in the online spotlight. We also help keep visitors on your site, turning them into loyal paying customers. Call us to set up a meeting and learn more about what we offer.
Hyperlocal SEO
This method is about reaching new clients in a certain neighborhood or street. There are many ways to improve a website for specific locations, which is just what some businesses want to do. Focusing on local clients is often an effort for mobile devices. The best way to get new clients is when people are driving by and using their phones to find what they need.
Taking photos and adding local maps to your website is a good idea. Using structured data with local schemas helps too. Webney has many more ways and settings we can use to ensure you’re the most popular business in your area or city.
Hyperlocal Techniques
Since we understand what hyperlocal Search Engine Optimization is and why it works well, let’s look at how it functions. Some methods in hyperlocal SEO are like those used in local SEO. However, local SEO aims at a bigger area, while hyperlocal aims to draw in customers from a specific spot, such as a neighborhood or just a street.
Mobile Responsive
Creating and keeping a mobile-friendly website is very important for SEO. A responsive site keeps more people on your site than a non-responsive one. The design and user experience of your website can decide if a client will choose your services. There is no reason to spend time on online marketing if your site is not easy to use on mobile. When people search on their phones, your website needs to be ready. There’s nothing worse than clicking a link on Google Maps and arriving at an outdated website that is messed up for mobile. Webney builds mobile-friendly sites because we want many people to visit and stay on yours.
SEO Advancement
Understanding hyperlocal SEO is important for your search engine results. It has gained more attention these days, especially because of mobile-first indexing. Being visible when people search online depends on their location and how your website’s content matches their searches. Adding a local map to your site or mentioning a place in the neighborhood can really change how and where your website appears for users. We at Webney are familiar with hyperlocal SEO methods and how they can help you. Improving your content in a local way can give you an edge over your competitors. We also offer a service to optimize your Google Places listing.
Working With Webney
Working with Webney’s SEOs is a great choice. We have been handling SEO campaigns in Canada for many important clients for a long time. It can be tough for this service, but we are proud to say that we have never lost a client due to the quality of our work or our prices.
Please get in touch with us. We would like to make a proposal for your company website. We can clearly explain what you will receive for your hard-earned money. Each month, we produce top-quality work to help your website beat your competitors.
